Disneyland Resort raised its ticket prices today. With the price increase, its one-day, one-park ticket for guests 10 and older is now $96.
The $4.00 increase at Disneyland and Disney California Adventure is about the same as previous hikes, which usually happen about once a year. Single-day ticket prices have more than doubled since 2003.
The cost for annual passes also increased.
“Like any business, we periodically evaluate our pricing and make adjustments based on a variety of factors,” said Suzi Brown, a Disneyland Resort spokeswoman, in a statement.
“A ticket to our theme parks represents a great value, particularly when you look at the breadth and quality of attractions and entertainment we offer and the special moments guests experience with our cast.”
The increase comes as the Disneyland Resort is experiencing strong growth. Since Cars Land opened as part of the Disney California Adventure makeover in June 2012, Disney has often reported record attendance during its quarterly reports.
Disneyland also suspended new sales of its popular Southern California annual passport due to the crowds. Guests who already have them can renew them. And those who let Southern California passes expire in the last 90 days will be able to renew them as well.
The parks have been particularly crowded on Sundays – the only weekend day usually available for those with the Southern California passes, which now cost $379 on renewal. A cheaper pass – the Southern California Select at $289 – is blocked out on weekends and is available for new purchases.
Other annual passes like the Deluxe, which has some Saturday and peak-holiday-period blackouts, selling for $519, and the no-blackout Premium, which sells for $699 have not been suspended but could be in the future.
“Due to the popularity of our annual pass program – and to preserve the guest experience for our annual passholders and all guests – future sales of all annual passes will be subject to availability,” Brown said in the statement. “We continue to offer a variety of other annual passes so that our guests can choose a pass that’s right for them.”
The Southern California passes could be sold again when “renewal rates return to an appropriate level that preserves the guest experience,” Brown said.
Disney rarely suspends annual pass sales, last doing so temporarily in 2001 when Disney California Adventure opened.