Disney Channel to Unveil New Logo

Disney Channel - New Logo

Disney Channel will be getting a new look. The channel is set to unveil a new channel logo and on-air look tomorrow in the U.S. and on the other 42 Disney Channels worldwide.

The new less-boxy look combines two classic Disney icons – the distinct signature stroke of company founder Walt Disney and the three-circle shape evocative of Mickey Mouse.

Richard Loomis, SVP and Chief Marketing Officer of  Disney Channels Worldwide stated, “The new branding was an international collaboration between Disney Channel global and European teams and is crafted so our teams everywhere can customize it to create local stories, in familiar settings, featuring culturally identifiable storytelling.”

Author: Ray

I am a lifelong fan of everything Disney. My first trip to a a Disney park was to Disneyland as a child in 1970, but didn't make to Walt Disney World until I went with my wife and first child in 1990. A year doesn't go by with out at least one trip to either Disneyland or Walt Disney World. My wife and I are Disney Vacation Club members and also Charter Members of D23.

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