Hasbro Inc. said Wednesday that it will partner with Disney Consumer Products to make Disney Princess and “Frozen” dolls, taking advantage of the blockbuster success of the animated movie.
The partnership will give Hasbro global rights, except in Japan, to make dolls of Disney characters including Cinderella, Beauty and The Beast and The Little Mermaid. Starting in 2016, Hasbro will also have rights to characters from the popular animated movie “Frozen.”
A Disney spokeswoman said Mattel currently has the rights to Frozen, but that will end in 2016 when Hasbro gets the rights.
Toy makers have struggled recently as children turn more to electronic games and consumer electronics.
But Hasbro’s girls division has been a bright spot for the company, posting strong sales on high demand for brands such as My Little Pony. In July, Hasbro said second-quarter sales in the category climbed 10% to $163.8 million.