Disney Names Leslie Ferraro President of Consumer Products Unit

Leslie Farraro - Disney

Walt Disney Company on Thursday named its parks and resorts’ executive vice president of marketing, Leslie Ferraro, as president of its fast-growing consumer products division.

Ferraro, who has been with Disney since 1999, replaces Bob Chapek, who was appointed chairman of the company’s parks and resorts division in February.

Disney’s consumer products business includes toys, apparel, books and art based on the company’s extensive franchises, which it licenses to third parties or sells through its own stores.

The division’s revenue grew 10 percent to $971 million in the fiscal second quarter ended March 28.

In her previous role, Ferraro was responsible for consumer campaigns, marketing and sales for the company’s theme parks and resorts division.

Author: Ray

I am a lifelong fan of everything Disney. My first trip to a a Disney park was to Disneyland as a child in 1970, but didn't make to Walt Disney World until I went with my wife and first child in 1990. A year doesn't go by with out at least one trip to either Disneyland or Walt Disney World. My wife and I are Disney Vacation Club members and also Charter Members of D23.

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