Disney Consumer Products and Interactive Media (DCPI) and Dole Food Company today announced plans to launch a new co-branded assortment of fresh produce featuring iconic Disney, Pixar, Star Wars, and Marvel characters at grocery and retail stores nationwide beginning this fall. The announcement comes ahead of the 2016 Produce Marketing Association (PMA) Fresh Summit Convention and Expo taking place October 14-16 in Orlando, Fla. (Disney booth #409, Dole booth #3043), where both brands will have a presence.
“Disney and Dole have a shared mission of providing high quality produce to help families lead healthier lives,” said Josh Silverman, executive vice president of global licensing, Disney Consumer Products and Interactive Media. “As an industry leader in licensed food, we are excited to pair our unrivaled portfolio of brands, characters and stories with Dole’s fresh fruits and vegetables to support parents as they encourage their kids to make healthier food choices.”
“It’s rare that two iconic brands with as much passion and potential for improving the way America and the world eats can come together to make positive change,” said Bil Goldfield, director of communications for the Dole Food Company. “As one of the world’s foremost nutrition leaders, Dole is excited to partner with Disney to take both companies’ commitment to health and wellness to the next level. Together, we can do even more to deliver fun, educational and nutritional information around the power of produce to individuals and families across North America.”
The two brands will launch its first program this fall, followed by a host of other health and nutrition education programs themed around other Disney, Star Wars and Marvel films and characters in 2017. These programs will include consumer promotions, digital integrations, in-store activities, and themed recipes featuring DOLE products to encourage kids and families to adopt a diet rich in fresh fruits and vegetables.
For more information, visit Disney’s Consumer Products and Interactive Media website.