Walt Disney Co.’s “Moana” sailed to a hit $81.1 million at the box office over the five-day holiday weekend.
The estimated gross is the second-best five-day Thanksgiving opening of all time, behind Disney’s own “Frozen,” which opened to $93.6 million in 2013. Disney has come to dominate the Thanksgiving release window; “Moana” now means Disney has the top six five-day debuts for the holiday of all time.
Thanksgiving week helps draw in multiple generations of moviegoers, said Dave Hollis, Disney’s executive vice president of distribution. “It gives us that big burst,” he said. “Frozen” became its own juggernaut in 2013, coasting on strong weekends for months to a domestic haul of $400 million.