Disney Files Patent that Would Alter Rides Based on Passenger Emotions

The Walt Disney Co. hasn’t ignored the emergence of auto-driving cars and what that may mean for the future of theme parks.

That’s why a new Disney patent, titled “Sensing and Managing Vehicle Behavior Based on Occupant Awareness” looks at a way to read riders’ emotions or pre-determined interests to customize ride experiences. For example, the patent states that via a camera on the vehicle or a wearable ID device — say Disney’s MagicBands — a ride system could read rider facial expressions such as being excited or bored, and then alter the course of the attraction to increase/decrease speed, spin more or less often, change the tone of display scenery and/or more to improve the ride for guests.

“The technology would allow rides to adjust show content appropriate for pre-teens, teenagers or adults; or for thrill-seeking and non thrill-seeking passengers. The control system may also operate the vehicle to address (e.g. even solve in some cases) motion sickness issues for passengers such as by adjusting speed or movement patterns of a vehicle. [Through RFID or some other identifying system] access one or more ride experience goals (or expectations) for the occupant. For example, the occupant may simply desire transportation while in the automated trackless vehicle and, hence, will not be wanting to interact with to be entertained by external display systems. In other cases, though, the occupant may have provided goals/expectations (e.g. by completing a questionnaire on a website or the like) that indicate they want to be educated during the ride, be entertained in a particular manner during the ride, be informed of sales on services or merchandise during the ride, and so on. In the same or other cases, the goals/expectations may indicate whether the ride experience” should be thrilling, as smooth as possible, or something in between, said the patent.

The technology may add more speed changes, spins and sharp corners for riders who seem bored or have provided prior information that they enjoy thrill rides. In addition, the patent states it may be able to sense passenger comfort levels such as temperature and alter the air-conditioning of the ride to make it more pleasant.

From the Orlando Business Journal

Author: Ray

I am a lifelong fan of everything Disney. My first trip to a a Disney park was to Disneyland as a child in 1970, but didn't make to Walt Disney World until I went with my wife and first child in 1990. A year doesn't go by with out at least one trip to either Disneyland or Walt Disney World. My wife and I are Disney Vacation Club members and also Charter Members of D23. View all posts by Ray