Over the years, the relationship between Walt Disney World Resort and the Orlando Magic basketball team has been, well, magical. Now it’s about to get even more magical as we expand our relationship as the team’s uniform sponsor.
As part of the NBA’s three-year trial period in which the league welcomes uniform sponsorship partners, Disney will have its logo on the Magic players’ jerseys for all games starting next season.
Disney became one of the team’s Champion of the Community partners in 2010, and this expanded partnership is another way we are working with the Magic to solidify Central Florida’s presence as a global sports destination. And it’s just cool.
Disney is also adding a special seating and hospitality area at the Amway Center for annual passholder upgrades during select Orlando Magic games. As part of our expanded partnership, Magic fans can purchase or renew their Walt Disney World Annual Passes at the Amway Center, including the Orlando Magic Team Shop. And doing it there comes with some perks. Throughout the multi-year agreement, fans who renew or purchase their annual pass at the Amway Center will receive one of the new Orlando Magic jerseys with the Disney logo.
“At Walt Disney World Resort, we naturally believe in all things magic and are happy to support our hometown team,” said George A. Kalogridis, president of Walt Disney World Resort. “This long-term relationship symbolizes our shared focus of solidifying Orlando as a world class city for sports.”
When you think about it, this agreement really is a slam-dunk. But don’t take my word for it. Check out this video of Mickey Mouse and Magic star Aaron Gordon playing ball. Now this is “Pure Magic.”
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