The Walt Disney Company and Houston ABC affiliate KTRK jointly announced that they have pledged $1 million to the Red Cross to go toward Hurricane Harvey relief efforts.
In addition, Disney is matching, dollar for dollar, employee donations to the American Red Cross and other organizations involved in Harvey relief efforts.
“Our hearts go out to everyone in the devastating path of this historic storm,” Disney CEO Bob Iger said in a statement. “It’s hard to fully appreciate the impact, in part because it isn’t over yet. But we know thousands of people have lost everything and now face the daunting challenge of putting their lives and communities back together, and we’re using our unique resources and reach to help those in need.”
Disney ABC Television Group will also host a Day of Giving on Aug. 31 to raise money for hurricane relief. Starting in the morning with local affiliates and ABC’s Good Morning America, and continuing throughout the day on ABC, Freeform, Radio Disney and DATG social platforms, there will be a call-to-action to donate to the Red Cross.
Disney joins a number of organizations and public figures who’ve pledged sizeable donations to Hurricane Harvey relief efforts.
The Houston Rockets have donated $4 million to Mayor Sylvester Turner’s relief fund, the Astros have pledged $4 million to relief efforts and the Texans have pledged $1 million to the United Way of Greater Houston Flood Relief Fund, which the NFL Foundation agreed to match. Texans star JJ Watt launched his own fund, which has raised nearly $1.5 million as of Tuesday morning, thanks in part to a $50,000 donation from newly acquired Rockets player Chris Paul. Outside of Texas, the New England Patriots and owner Bob Kraft will match up to $1 million in Red Cross donations.
Amazon and Whole Foods agreed to match cash donations to the Red Cross made on Amazon.com up to $1 million. Apple made a $2 million donation to the Red Cross over the weekend and will match employee donations two to one. And Microsoft announced a $100,000 grant to the Red Cross.
Meanwhile, Houston native Beyonce is working to implement a plan to help “as many as we can.”Kevin Hart has donated at least $50,000 to relief efforts and called on stars like Jay-Z, The Rock, Chris Rock, Dave Chappelle, Jerry Seinfeld, Steve Harvey and Justin Timberlake to contribute. Kris Jenner said Tuesday that she accepts Hart’s challenge and that she and her daughter will be donating $500,000 to the Red Cross and Salvation Army.