Earlier today at Disney’s 2019 Investor Day, Disney announced that they will be launching Disney+ in the United States on November 12, 2019. The subscription VOD service will cost $6.99 per month or $69.99 per year.
The streaming service will represent Disney’s most aggressive move into the video-streaming market. By pricing it well below Netflix’s $12.99 per month Disney is apparently betting that it can drive up its customer base with its mix of content that appeals to multiple demographics which includes Marvel, Star Wars, Pixar and Disney brands.
In the announcement Disney CEO Bob Iger stated, “This is our first serious foray in this space, and we want to reach as many people as possible with it.”
I don’t know about you, but I’m excited about this and they basically have my money for Disney+. November cannot come soon enough.