The Walt Disney Company announced earlier this week that they plan to introduce ‘Storyliving by Disney’, a new business to develop master-planned, new home communities with the attention to detail and special touches that are Disney hallmarks.
According to Disney’s announcement –
The vibrant new neighborhoods are infused with our special brand of magic. Each community will feature distinctively designed spaces, unique amenities and Disney’s brand of world-renowned service.
Disney cast members will operate the community association at each location, including some neighborhoods for residents ages 55+. Through a club membership stated Disney stated that they will also provide access to curated experiences, such as wellness programming; entertainment ranging from live performances to cooking classes; philanthropic endeavors; seminars and much more.
Where will the first community be? None other than a place that has known the footsteps of Walt Disney himself! Cotino, a Storyliving by Disney community, will be built in the heart of the Coachella Valley in Rancho Mirage, Calif. The brilliant mountain-ringed valley in the Greater Palm Spring area was once a rejuvenating retreat for Walt and Lillian Disney!