Hasbro Partners with Disney to Make Princess, ‘Frozen’ Dolls

Elsa - Frozen

Hasbro Inc. said Wednesday that it will partner with Disney Consumer Products to make Disney Princess and “Frozen” dolls, taking advantage of the blockbuster success of the animated movie.

The partnership will give Hasbro global rights, except in Japan, to make dolls of Disney characters including Cinderella, Beauty and The Beast and The Little Mermaid. Starting in 2016, Hasbro will also have rights to characters from the popular animated movie “Frozen.”

A Disney spokeswoman said Mattel currently has the rights to Frozen, but that will end in 2016 when Hasbro gets the rights.

Toy makers have struggled recently as children turn more to electronic games and consumer electronics.

But Hasbro’s girls division has been a bright spot for the company, posting strong sales on high demand for brands such as My Little Pony. In July, Hasbro said second-quarter sales in the category climbed 10% to $163.8 million.

What’s Staying and What’s Going for Frozen Summer Fun at Disney’s Hollywood Studios

Anna & Elsa

Frozen Summer Fun LIVE! at Disney’s Hollywood Studios will be ending on September 28th after being extended from its original early September closing date.

The event which has proven to be extremely popular with guests, so Disney will be extending some parts of the event through the fall. Here is a summary of what is staying, and what is going.

  • “For the First Time in Forever: A ‘Frozen’ Sing-Along Celebration” will be remaining, playing in the Premiere Theater on the Streets of America. The number of shows per day vary, up to a maximum of 10. There is some speculation that the show will ultimately move to the American Idol location, but this has not yet been confirmed.
  • Wandering Oaken’s merchandise location and play area will move to the former American Film Institute Showcase, located at the exit of the Studio Backlot Tour. There will be no ice skating, but the real snow playground and Frozen merchandise will continue to be available.

The Royal Procession mini-parade, the Frozen Fireworks show, and the Ice Skating will be coming to a close on September 28th.

Along with the extension to Frozen at the Studios, also look for Frozen characters to appear at the Magic Kingdom for the holidays. Anna and Elsa will be appearing in the Once Upon a Christmastime Parade and a new castle lighting ceremony which replaces Cinderella’s Holiday Wish.

Disneyland Unfreezes Anna & Elsa Meet & Greet Lines

Feld Entertainment Disney On Ice Frozen Bridge

Originally posted by the Orange County Register

When Disneyland began hosting daily meet-and-greets with princesses Anna and Elsa from the 2013 film “Frozen,” patrons formed lines with wait times regularly exceeding two hours.

It was unprecedented, even by Disneyland’s standards.

To shorten those waits, Disney recently introduced what it calls a “virtual queue” system not unlike the Fastpass system that the theme park uses for its busiest attractions.

The system is still a work in progress, Disney spokesman John McClintock said, but two weeks in, it has reduced wait times substantially.

“It’s a lot better this way,” said Matthew Eberle, 25, of Anaheim. “I’ve been here before, waited in lines as long as five hours. I first came out around the time the movie was released (in November), and was surprised by how many people were willing to wait around for so long.”

The virtual queue is first-come, first-serve. Unlike the Fastpass system, there is no stand-by line for guests without return tickets.

Return tickets are distributed near the attraction at the beginning of the day, and to receive one, patrons are required to show their admission ticket or annual pass. Guests can collect return tickets for family members and/or friends only if each patron’s admission ticket or annual pass is provided.

Return tickets are issued, at no additional cost, until no more remain. At this point in the queue’s infancy, 18 to 20 return tickets are distributed per return time. The “Frozen” room typically closes around 8 p.m.

“If this is something guests really want to do, we suggest them coming early to get their return ticket first before visiting other attractions,” McClintock said. “We’re still adjusting, and we’ll be doing so for the foreseeable future.”

Windows for return tickets are each 20 minutes, and when guests return, they must present their return tickets and admission passes. Return tickets cannot be given to other patrons. Guests then stand in line until it is their turn to enter the room; on Friday morning, the line ranged from being empty to perhaps a 20-minute wait.

In February, a Register story detailed how guests endured two-hour waits or longer and said how the meet-and-greet, which originally was supposed to close shortly after the film’s release, was extended indefinitely.

Once inside the log-cabin-style house, guests have however long they want to take pictures, exchange autographs and interact with the characters. One group is permitted inside the house at a time, and groups typically leave after five to 10 minutes.

On Friday, McClintock said there was no announcement made by Disney introducing the virtual queue to pass-holders and regular guests.

Word of the new system spread through blogs and guests’ word of mouth, McClintock said. Isaac Pierce, 27, of Anaheim said Friday that he and his friends waited about 45 minutes to receive their return tickets.

“It’s easy, and it frees you up to do other things,” Brent Buchanan of New Zealand said. “And it frees kids up from having to stand in line.”

Frozen Sing-Along Celebration to be Available on FastPass+

Anna & Elsa

‘For The First Time in Forever: A Frozen Sing-Along Celebration’ will join the ranks of FastPass+ attractions starting September 2nd at Disney’s Hollywood Studios.

The popular show takes place inside the Premiere Theater and had previously used a paper-ticketed return standby system, but it will now be available on FastPass+ via My Disney Experience starting September 2nd. The Frozen Sing-Along joins the FastPass+ ranks as a Tier 2 grouped attraction.

Princess Anna and Queen Elsa join the Royal Historians of Arendelle for a retelling of the history of their kingdom amidst projections, lighting and special effects. Guests are invited to join in special sing-along moments from the film’s soundtrack. The 20-minute show will be presented multiple times each day.

Anna and Elsa Meet & Greet Queue Change

According for multiple sources there is a queue change for the Anna and Elsa meet and greet.  According to the reports –

  • Once the queue has a 30 minute wait, the line will be closed to new guests
  • At that point, guests will be directed to other side of the Carousel to obtain what best can be described as a legacy fastpass –


  • Only a limited number (reports are 80 individual passes) are being handed out for each hour
  • A pass will be needed for each member of your group (four people = four passes)
  • Guests who have made Fastpass+ reservations will still have their reservations honored
  • Testing is taking place today, tomorrow, and Friday

There are rumors that this system, if it works here, will be expanded to other attractions throughout Disney World, which would make sense if this is indeed a test.  To what extent it would be expanded is not known at this time.  Again….these are only rumors.

Kristoff Makes Debut in Inaugural ‘Anna & Elsa’s’ Royal Welcome Parade


Earlier today, Anna and Elsa, the royal sisters from “Frozen” were officially welcomed at Disney’s Hollywood Studios, well, for the first time in forever!

“Anna & Elsa’s Royal Welcome” is a new daily procession that gives everyone a chance to enjoy the pageantry and cheer of the grand arrival of the royal sisters of Arendelle. Stepping off at the front of the park, Anna and Elsa proceed through the parade route in a royal horse-drawn sleigh, while their friend, Kristoff, travels on a Wandering Oaken’s Trading Post float. Our “Frozen” friends are flanked by plenty of royal entertainers, including a flag corp twirling the flag of Arendelle, a troupe of ice men performing a routine with ice picks, sliding skiers, skating snowflakes, and more. Upon arriving at the stage in the center of the park, the sisters receive their official welcome to “Hollywoodland” before returning to their carriage and completing the rest of the parade route, ending just before the Star Tours – The Adventures Continue attraction.

Each day, 20-30  young park guests will be randomly invited to become honorary royalty of Arendelle and march along in the parade. Although these children are randomly selected to appear in the procession, word on the street is that one way to increase your chances of being selected is to dress and be seen in your Arendelle best!

“Anna & Elsa’s Royal Welcome” is one of many “Frozen”-inspired offerings that guests can enjoy at Disney’s Hollywood Studios through September 1, which also include a new fireworks spectacular, ice skating, a singalong, dance party, merchandise opportunities and more.