Walt Disney World will celebrate Disney+ Day on November 12th with early theme park entry and special offerings.
Disney+ subscribers with a valid ticket or pass and theme park reservations for the day will be able to enjoy special benefits at select Disney theme parks. Disney+ subscribers with their travel party will be able to enter all theme parks at Walt Disney World Resort 30 minutes before regular park open. If you are a Walt Disney World Resort hotel guest and Disney+ subscriber, that will mean 60 minutes early entry on November 12th.
Guests will be welcomed at Disney’s Hollywood Studios with a blue carpet experience, including special photo opportunities throughout the parks. Some of our favorite Disney+ characters are also joining the festivities with appearances around the parks and in cavalcades.
Disney+ subscribers will also receive complimentary digital downloads of select Disney PhotoPass photos. There will also be new AR lens roll outs for Disney+ Day.
In order to take participate, guests will need a valid theme park ticket and a park pass reservation. Proof of Disney+ subscription is via a logged-in Home Screen of the Disney+ app – one per party.
Bob Chapek, Chief Executive Officer, The Walt Disney Company stated –
The inaugural Disney+ Day will be a grand-scale celebration of our subscribers across the entire company. This day of appreciation brings to life our mission to entertain, inform, and inspire fans and families around the globe through the power of unparalleled storytelling, and will become an annual tentpole event to be amplified across our global businesses.
In a major development Disney CEO Bob Chapek announced, during their earnings call, that Disney will be releasing Mulan directly to Disney+ on September 4th as a rental..
Unlike the rest of the content available on Disney+, Mulan won’t come with a subscription to the service. Consumers in the U.S. and other territories will have to pay $29.99 on top of the streaming service’s monthly subscription fee of $6.99. In markets where Disney+ isn’t available, “Mulan” will play in cinemas…assuming theaters are open there.
“We’re looking at ‘Mulan’ as a one-off as opposed to say there’s some new business windowing model that we’re looking at,” Chapek said on the company’s earnings call.
It’s also notable that that Disney is testing is very different and potentially more lucrative than others deployed by studios. Mulan will cost roughly $10 more than Universal charged for “Trolls World Tour” and it’s sticking the price of a subscription on top of that bill. It remains to be seen if that will be too rich for consumers.
Initially I was upset that in order to watch Mulan when it’s released I would have to pay roughly $30 on top of my Disney+ subscription. Then I realized if it had been released to the local theater I would have paid more than $30 to take the entire family, even if I went on a discounted day, especially when you add on what I would have paid for snacks. Even if I had waited for it to come out on video that would have been $20-25. That’s on top of if it had been released to theaters, I would have gone to see it. So, thinking about it…I’m okay with this.