Disney is going to begin a major new national marketing campaign for both Walt Disney World and Disneyland Resort.
‘Unforgettable Happens Here’ is the main message, and will make extensive use of Social Media, highlighting moments that families and friends share together in the parks.
Look out for the first commercials airing this week on Disney’s TV channels, including ABC and Disney Channel.
The new campaign will be replacing the ‘Disney Side’ message from the past few years.
Disney’s newest app, Show Your Disney Side, is now available for download and we think it’s going to be one of your favorites. The app brings your Disney Side – that side of you that comes out to play the moment you step through the gates at Disney Parks – to life like never before, transforming you into characters from our most popular park attractions and experiences.
With the Show Your Disney Side app, you can become an X-Wing Pilot from the Star Tours – The Adventures Continue attraction, a swashbuckler from the Pirates of the Caribbean attraction, a princess from “Frozen” and even a favorite Disney villain, Maleficent. And If you visit Disneyland Resort or Walt Disney World Resort, you can unlock special Haunted Mansion characters like the Hitchhiking Ghost and Madame Leota. It’s also possible to unlock these special characters by sharing three creations on Facebook or Twitter.
Once you download the app from the Apple iTunes store, facial mapping technology transforms you into a 3D moving character. To begin, the first step is to snap a selfie or have someone take a photo of your face. Here are a few tips:
- Smile big – but without your teeth showing.
- Make sure your hair isn’t blocking your face.
- Try to take your photo in front of a plain background.
You can personalize your Disney Side character with different costumes and frames. Then, by tapping or swiping the screen, your Disney Side will come to life with special effects, unique for each character. To share your creation, simply press the share button on the app and pick your favorite social network.
The app was created by TYFFON, an entertainment app developer and one of the participants of the 2014 Disney Accelerator, a highly selective, immersive mentorship and investment program for technology-enabled startups in the media and entertainment space.
Show Your Disney Side is now available for free on the Apple App Store for iPhone and iPod touch at http://DisneySideApp.com.