Disney Unveils shopDisney For E-commerce; Reveals Prototype Store Design

Disney Consumer Products announced today the launch of shopDisney, a new e-commerce destination offering the best assortment of Disney, Pixar, Star Wars and Marvel products.

The company also revealed a new prototype Disney store design, which is being tested in select locations around the world bringing the magic of Disney to retail through innovative technology, storytelling and cast member interaction.

shopDisney.com features co-branded products and elevated collaborations from brands such as Coach, Le Creuset, Spyder, Steiff, rag & bone and more. Along with this, authentic products from Disney Parks and Disney Store will also be featured.

Disney stores around the world will also be incorporating more product for guests of all ages, beyond their traditionally child-centric assortment, the company said.

The new Disney store prototypes are now open in Century City, Calif. and Northridge, Calif. in the US as well as in Nagoya, Japan and Shanghai, China. Two more prototypes will open in 2017 in Miami, Fla. on September 28 and Munich, Germany later this year.