Disney to Launch Disney+ November 12th

Earlier today at Disney’s 2019 Investor Day, Disney announced that they will be launching Disney+ in the United States on November 12, 2019. The subscription VOD service will cost $6.99 per month or $69.99 per year.

The streaming service will represent Disney’s most aggressive move into the video-streaming market. By pricing it well below Netflix’s $12.99 per month Disney is apparently betting that it can drive up its customer base with its mix of content that appeals to multiple demographics which includes Marvel, Star Wars, Pixar and Disney brands.

In the announcement Disney CEO Bob Iger stated, “This is our first serious foray in this space, and we want to reach as many people as possible with it.”

I don’t know about you, but I’m excited about this and they basically have my money for Disney+. November cannot come soon enough.

‘Star Wars: The Last Jedi’ Delivers Second Largest Opening Ever

The Force dominated at the box office as Disney-Lucasfilm’s “Star Wars: The Last Jedi  opened with a stellar $220 million weekend at 4,232 North American sites — the second-highest opening weekend of all time.

“Star Wars: The Last Jedi” trails only the $248 million launch of 2015’s “Star Wars: The Force Awakens.”

The tentpole opened with $104.8 million on Friday (including $45 million from Thursday night previews) for the second-best opening day of all time, followed by $64 million on Saturday and a projected $51.3 million on Sunday. With international grosses hitting $230 million, “Star Wars: The Last Jedi” totaled $450 million worldwide.

“Star Wars: The Last Jedi” has become only the fourth movie to top $200 million domestically in its opening frame, joining 2015’s “The Force Awakens,” 2015’s “Jurassic World” with $208.8 million, and 2012’s “The Avengers” with $207.4 million. It will finish the weekend 29% above the “Star Wars” spinoff “Rogue One,” which opened with $155.1 million on the same weekend a year ago.

“Truly in a class by themselves, the movies of the “Star Wars” franchise continue to re-write the history books as to what is possible in terms of box office performance,” said Paul Dergarabedian, senior media analyst at comScore.

“‘Star Wars: The Last Jedi’ posts the second biggest preview gross, the second best single day gross ever recorded and if that were not enough, the second biggest opening weekend ever in North America, joining the elusive $200 million club with a knockout of a movie that is proving to be both catnip to the critics and moviegoers alike over what has become the strongest moviegoing weekend of 2017,” he added.

Audiences surveyed by comScore’s PostTrak gave stellar marks to the tentpole with 66% calling it “excellent” and another 23% rating it “very good.” A total of 79% said they would “definitely recommend” the movie.

The stellar performance comes three days after Disney announced it was spending $52.4 billion to acquire 21st Century Fox assets — a move that will make the company the undisputed leader in box office share in coming

Domestic tracking for “Star Wars: The Last Jedi” has remained in the $200 million range since Nov. 22, when first estimates emerged. “Star Wars: The Force Awakens” wound up its domestic run with a record-setting $936.7 million and $2.07 billion worldwide. “Rogue One” went on to gross $532.2 million by the end of its domestic run and $1.03 billion worldwide.

Directed by Rian Johnson, “Star Wars: The Last Jedi” picks up where “Star Wars: The Force Awakens” left off. It stars returning cast members Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, and Andy Serkis. New stars include Kelly Marie Tran, Laura Dern, and Benicio del Toro.

The weekend was the third-largest of all time in overall domestic moviegoing with $280 million, according to comScore, trailing only the first two weekends of “Star Wars: The Force Awakens.” Those weekends generated $313 million and $296 million in box office gross.

“Star Wars: The Last Jedi” also helped close the gap in 2017’s lag over last year’s total by a full percentage point. As of Sunday, this year’s total is $10.29 billion, off 2.9%.

Disney noted that it crossed the $2 billion domestic mark on Saturday, marking the third consecutive year that is has done so and making Disney the first studio to have achieved that record. It’s currently in first place in 2017 market share.

In three days, the domestic total for “Star Wars: The Last Jedi” has topped the entire 31-day domestic run of Warner Bros.-DC Entertainment’s of “Justice League.”

From Variety

Rian Johnson to Create New ‘Star Wars’ Trilogy

The Walt Disney Co. announced Thursday that Rian Johnson will craft a new trilogy for the “Star Wars” universe, greatly expanding the director’s command over the ever-expanding space saga created by George Lucas.

The announcement, made by Disney chief Bob Iger on a call with investment analysts, constituted the most ambitious new foray into the “Star Wars” galaxy, moving well beyond the original nine-film framework imagined by Lucas. Disney also announced a live-action “Star Wars” series that will debut on its streaming service which is set to launch in 2019.

The new films will be separate from the Skywalker saga. “Johnson will introduce new characters from a corner of the galaxy that Star Wars lore has never before explored,” Disney said in a statement.

That Johnson will preside over a new “Star Wars” trilogy altogether confirms his status as the franchise’s new chief guardian. It’s a considerable amount of trust to be placed in the 43-year-old director of 2012′s “Looper,” even before audiences see his first “Star Wars” installment. J.J. Abrams, who kick-started the dormant franchise with “The Force Awakens,” is set to return for the untitled Episode IX — the third film in the current trilogy.

“He’s a creative force, and watching him craft ‘The Last Jedi’ from start to finish was one of the great joys of my career,” Lucasfilm’s Kathleen Kennedy said of Johnson. “Rian will do amazing things with the blank canvas of this new trilogy.”

Johnson will write and direct the first film in the trilogy, working with his producing partner Ram Bergman.

“We had the time of our lives collaborating with Lucasfilm and Disney on ‘The Last Jedi,’ ” Johnson and Bergman said in a joint statement. “‘Star Wars’ is the greatest modern mythology and we feel very lucky to have contributed to it. We can’t wait to continue with this new series of films.”

Iger also revealed that Disney is also planning series for its streaming service based on the 2011 Pixar film “Monsters Inc.” and the Disney Channel movie franchise “High School Musical.” Iger said he expects the service to be priced “substantially below” Netflix’s $10-a-month subscription price.

From CNBC

Disney Releases Updated Film Release Schedule…Aladdin and Star Wars Episode IX Get Release Dates

A dream is a wish your heart makes, and today, Walt Disney Studios made kids’ and parents’ dreams come true when it announced the release dates for 20 (!!!) upcoming films, including the live-action Aladdin and the highly anticipated Star Wars: Episode IX. 

Mark your Disney princess calendar, because here are all of the upcoming House of Mouse film releases through the end of 2019. Bibbidi-bobbidi-boom!

Thor: Ragnarok: November 3, 2017
Coco: November 23, 2017
Star Wars: The Last Jedi: December 15, 2017
Black Panther: February 16, 2018
A Wrinkle in Time: March 9, 2018
Dolphins: April 20, 2018
Avengers: Infinity War: May 4, 2018
Untitled Han Solo Project: May 25, 2018
The Incredibles 2June 15, 2018
Untitled Christopher Robin Project: April 3, 2018
The Nutcracker and the Four Realms: November 2, 2018
Ralph Breaks the Internet: Wreck-It Ralph 2: November 21, 2018
Mary Poppins Returns: Decembe 25, 2018
Dumbo: March 29, 2019
Untitled Toontown Studios Film: April 12, 2019
Live-Action Aladdin: May 24, 2019
Toy Story 4: June 21, 2019
Artemis Fowl: August 9, 2019
Nicole: November 8, 2019
Star WarsEpisode IX: December 20, 2019

From PureNow

‘Star Wars’ Obi-Wan Kenobi Film in the Works

Stephen Daldry is Star Wars’ newest hope.

The Oscar-nominated director behind Billy Elliot and The Hours is in early talks to direct a Star Wars stand-alone movie centering on Obi-Wan Kenobi, The Hollywood Reporter has learned.

Sources say talks are at the earliest of stages and that the project has no script. If a deal makes, Daldry would oversee the development and writing with Lucasfilm brass.

The Obi-Wan Kenobi stand-alone is one of several projects being developed by Lucasfilm and Disney that fall outside the trilogies telling the saga of the Skywalker family. A Han Solo movie is now in the final stages of shooting under new director Ron Howard, and Lucasfilm is also considering movies centering on Yoda and bounty hunter Boba Fett, among other characters.

In the original Star Wars trilogy, Kenobi is a desert-dwelling and war-weary hermit who later proves to be a wise and powerful warrior, brandishing a lightsaber. He is briefly a mentor to a young Luke before being cut down by Darth Vader, his former pupil. Alec Guinness’ portrayal of Kenobi garnered him an Oscar nomination.

The character played a central role in the George Lucas-directed prequels, which recount the origin of Vader and his betrayal of Kenobi and the Jedis. McGregor, who played the younger Kenobi in the prequels, has said he would be open to playing the character again. Sources stress, however, that since there is no script, no actor is attached.

Daldry hails from the theater world and made his feature debut with Billy Elliot, which netted him his first directing Oscar nomination. He followed that up with searing dramas The Hours and The Reader, which also netted him directing nominations.

He most recently directed episodes of Netflix’s period drama The Crown, which garnered him an Emmy nomination.

From The Hollywood Reporter

D23 Expo 2017 Summary – Live Action Presentation

Hollywood’s biggest names in acting and directing… Surprises at every turn… Compelling stories and sneak peeks that had us on the edge of our seats. The Hall D23 presentation from The Walt Disney Studios this morning at D23 Expo featured all of these and more!

Walt Disney Studios Chairman Alan Horn greeted the 6,800 fans who had just watched a sizzle video that spotlighted some of Disney’s recent hits and upcoming films. “I know those guys. They’re friends from work,” he joked, echoing Thor himself in the trailer for Marvel Studios’ upcoming film Thor: Ragnarok. And, he added to the crowd’s great delight, “We have a lot of them backstage.”

Always one of the most eagerly anticipated presentations at D23 Expo, there were indeed a lot of stars and filmmakers taking the stage in Hall D23—and announcements and unexpected treats galore. Here are just a few of the moments we’ll remember long after D23 Expo concludes:

“Everybody here gets a poster! Everybody here! You get a poster!”
Sure, fans were excited to learn they’d be going home with a teaser poster for The Walt Disney Studios’ upcoming film A Wrinkle in Time, which opens in theaters on March 9, 2018. But to be told that news by brand-new Disney Legend Oprah Winfrey only made the gift that much more exciting.

Winfrey (who plays Mrs. Which) joined director Ava DuVernay and co-stars Reese Witherspoon (Mrs. Whatsit), Mindy Kaling (Mrs. Who), Chris Pine (Mr. Murry), and newcomer Storm Reid (Meg Murry) in Hall D23. The epic adventure is based on Madeleine L’Engle’s classic novel, which takes audiences across dimensions of time and space, examining the nature of darkness versus light and ultimately, the triumph of love.

DuVernay described Disney as “the perfect place” for A Wrinkle in Time. Thrilled to attend her first D23 Expo, DuVernay told the audience, “I found my tribe—people who love movies as much as I do.” She also debuted the first trailer for the film:

Wrinkle In Time Trailer

A First Look at The Nutcracker and the Four Realms—with an Exclusive Live Dance Performance
Sean Bailey, president of Walt Disney Studios Motion Picture Production, introduced us to The Nutcracker and the Four Realms, acclaimed director Lasse Hallström’s spin on a story that has been beloved for generations. The film, which will be in theaters on November 2, 2018, stars Keira Knightley, Helen Mirren, Mackenzie Foy and Richard E. Grant, as well as Morgan Freeman in the iconic role of Drosselmeyer. Music and dance are essential to the film, Bailey stressed, and he revealed that the incredible stylings of Charles Riley, known as Lil Buck (picture below), are being used to create the film’s Mouse King. The character will be made up of thousands of mice, made possible through cutting-edge CG, Bailey said. Expo guests were treated to a special performance by Lil Buck that gave us a glimpse into the hypnotic, fluid dance style we’ll see from the Mouse King when the film opens next year.

A Practically Perfect Glimpse into Mary Poppins Returns
Mary Poppins Returns director Rob Marshall and actress Emily Blunt talked about the upcoming film, which flies into theaters on December 25, 2018. Speaking reverently about the original Mary Poppins film, Marshall said, “I think it was my first film. I think it was many of our first films. There’s something so amazing about it that lived with me my whole life.”

When it came to stepping into Disney Legend Julie Andrews’ shoes, Blunt stressed, “No one is ever going to out-Julie Julie Andrews.” To make the character her own, she explained, “I needed to try to pay homage to Julie but carve out a new space for myself. And we were very loyal to the books.”

The film was shot on location in London—which Marshall characterized as a special experience—and he said that audiences will recognize Cherry Tree Lane immediately. They might also recognize a piece of furniture, Marshall noted, sharing a photo of a table that’s part of the set for Mary Poppins Returns that also appeared in the original film.

Leaving fans with “a little something”—an understatement—composer Marc Shaiman led an orchestra in a performance of a piece of the original score, which played over a series of images from the film. It was a supercalifragilistic-Expo-alidocious moment, if ever there were one.

Dumbo is Coming!
Director Tim Burton sent a greeting to Disney fans from the set of Dumbo, which is currently in production in London. Additionally, Bailey showed fans a maquette that was created to help bring the beloved baby elephant to life via state-of-the-art visual effects. The film stars Golden Globe® winner Colin Farrell (Saving Mr. Banks), Golden Globe winner Michael Keaton (Birdman, Beetlejuice), Emmy® and Golden Globe winner Danny DeVito (Batman Returns, Big Fish), BAFTA Award winner and Golden Globe nominee Eva Green (Miss Peregrine’s Home for Peculiar Children, Dark Shadows), and introduces Nico Parker and Finley Hobbins in their first film roles. Dumbo is slated for release on March 29, 2019.

The Lion King Looks Amazing!
The Walt Disney Studios presentation at D23 Expo 2015 gave Disney fans a first look at The Jungle Book, directed by Jon Favreau, who was on hand again this year and received a standing ovation after showing footage from the upcoming live-action The Lion King. The photoreal interpretation of the film’s “Circle of Life” sequence featured beloved characters, including Rafiki, Mufasa, and an impossibly adorable baby Simba. Favreau, a lifelong Disney fan himself, told the excited crowd, “We like to check in with you.” His first question upon embarking on the film was, “When’s D23? We wanted to give you the first look.” The film is slated for release in 2019.

News from a Galaxy Far, Far Away
Star Wars: The Last Jedi director Rian Johnson took the stage at his first D23 Expo today, revealing that he began his career at Disney Channel, working in on-air promotions. As much as he loved that job, he says that making Star Wars: The Last Jedi has been the time of his life.

Johnson introduced stars Daisy Ridley, John Boyega, Gwendolyn Christie, Kelly Marie Tran, Laura Dern, Benicio del Toro, and, of course, new Disney Legend Mark Hamill. Johnson and his cast wouldn’t reveal much about the upcoming film—in fact, they wouldn’t really reveal anything, though Hamill confirmed that we will, indeed, hear Luke Skywalker speak in this film. He referred to the movie as a “game changer,” and noting, “When I read the script, there were so many unexpected elements.”

Johnson and the cast then offered up a behind-the-scenes look at Star Wars: The Last Jedi, which opens in theaters on December 15, 2017.

Avengers—and More—Assemble!
Kevin Feige is Marvel Studios President—and he’s also a massive Disney fan and a card-carrying D23 charter member who has been coming to D23 Expo since the first Expo in 2009. Feige explained that next year will be one of celebration—in honor of the 10th anniversary of Marvel Studios. It’s going to be a big year for the studio, and fans can look forward to what Feige calls “the biggest production in the Marvel Cinematic Universe—Avengers: Infinity War. The film is filming now, Feige said, but a slew of Super Heroes—and a fearsome villain—were able to take time away from the production to surprise Disney fans at Expo. In the most Marvel-ous gathering of stars ever, Feige welcomed Robert Downey Jr., Chris Hemsworth, Mark Ruffalo, Anthony Mackie, Elizabeth Olsen, Paul Bettany, Benedict Cumberbatch, Tom Holland, Chadwick Boseman, Josh Brolin, Don Cheadle, Sebastian Stan, Dave Bautista, Karen Gillan, and Pom Klementieff to the stage, along with one of the film’s directors, Joe Russo.

“Even I find myself geeking out,” Feige joked, as the assemblage continued. The crowd was on their feet long before Robert Downey Jr. demanded, “Let’s see it”—“it” being an exclusive early look at footage from the movie.

Marvel Studios’ Avengers: Infinity War, an unprecedented cinematic journey 10 years in the making and spanning the entire Marvel Cinematic Universe, opens in theaters on May 4, 2018.

See What The Walt Disney Studios is Bringing to D23 Expo

At D23 Expo 2015, we met the cast of Star Wars: The Force Awakens at The Walt Disney Studios live-action panel, were the first to hear new details about Toy Story 4 at the Pixar and Walt Disney Animation Panel, and were thrilled by so much more throughout the three-day event. These two can’t-miss panels are back for D23 Expo 2017, along with new presentations that will bring some of your favorite characters and films to life in a whole new way. Take a look at the schedule below and get ready for D23 Expo!

Friday, July 14

John Lasseter at D23 Expo

Pixar and Walt Disney Animation Studios: The Upcoming Films, Hosted by John Lasseter (2:30 p.m., Hall D23) –– Join host John Lasseter, chief creative officer of Pixar and Walt Disney Animation Studios, as he shares never-before-seen footage from Pixar’s upcoming feature Coco and Walt Disney Animation Studios’ Ralph Breaks the Internet: Wreck-It Ralph 2. Plus, surprise announcements, musical performances, and appearances by star voice talent. Cell phones, cameras, and all recording devices will be checked for this presentation.

Saturday, July 15

Disney, Marvel Studios & Lucasfilm – Live Action at The Walt Disney Studios (10 a.m., Hall D23)–– At this exclusive Hall D23 presentation featuring never-before-seen footage, surprise star appearances, and more, you’ll get a behind-the-scenes glimpse at an exciting array of spectacular films on the horizon from these world-class studios. Cell phones, cameras, and all recording devices will be checked for this presentation.

Moana, Ariel, and Tiana

The Power of the Princess (10:30 a.m., Stage 28)––Join Jodi Benson (Ariel), Paige O’Hara (Belle), Anika Noni Rose (Tiana), and Auli‘i Cravalho (Moana) as they share stories from the making of these iconic films and how these characters have impacted fans across the globe. Hosted by Walt Disney Animation Studios animators Amy Smeed and Kira Lehtomaki.

Creating the Worlds in Pixar’s Universe (12:15 p.m., Stage 28) –– Pixar production designers and artists will literally take guests behind the scenes on a visual tour of the amazing worlds created in Pixar films––from oceans and outer space, to mountain tops and “monstropolises.”

Olaf's Frozen Adventure

Olaf’s Frozen Adventure: A Sneak Peek at the New Frozen Short Film (2:30 p.m., Stage 28) –– Be among the first to see exclusive and behind-the-scenes footage from Walt Disney Animation Studios’ newest Frozen holiday short film event, the highly anticipated Olaf’s Frozen Adventure. The film, which features the talents of the original Frozen cast, as well as brand-new songs, is directed by the Emmy®-winning team Stevie Wermers-Skelton and Kevin Deters (Prep & Landing) and produced by Oscar®-winning producer Roy Conli (Big Hero 6, Tangled).

The Evolution of Pixar’s Characters (6 p.m., Stage 28) –– Pixar characters are full of personality––from the waves in their hair to the shoes on their feet. Join some of the legendary Pixar artists behind its most memorable characters as they share what it’s like to draw these lovable characters to life.

Sunday, July 16

The Lion King

Celebration of an Animated Classic: The Lion King (10 a.m., D23 Expo Arena) –– Join a Disney celebration of the magic, the music, and the majesty of the animated classic The Lion King. Producer Don Hahn, director Rob Minkoff, and animators Tony Bancroft and Mark Henn, along with some very special guests, reveal the secrets behind the making of the timeless animated classic.

Bambi’s 75th Anniversary (11:30 a.m., Walt Disney Archives Stage) –– Celebrate the 75th anniversary and Walt Disney Signature Collection release of Bambi with personal stories from the voice cast, anecdotes behind the making of this film and its exquisite hand-drawn artwork, and much, much more.

Throughout the weekend, be sure to check out these five sweet spots on the show floor:

Pixar and Walt Disney Animation Studios
Pixar and Walt Disney Animation Studios once again join forces for a must-see animation experience at D23 Expo. Don’t miss artist demonstrations, autograph signings with top filmmakers, fan giveaways and interactive displays featuring the latest films including Cars 3, Coco, Olaf’s Frozen Adventure, and Ralph Breaks the Internet: Wreck-It Ralph 2.

Marvel Studios Pavilion
At the Marvel Studios Pavilion, fans will get an up-close look at the costumes and props from Thor: Ragnarok, including photo opportunities with exclusive set pieces from the film, as well as incredible costumes from Black Panther. Marvel Studios will host multiple giveaways and events within its pavilion space in Hall B. Fans will get the chance to meet with Marvel Studios’ filmmakers, development team, and talent. Exclusive artwork will be given away daily, along with other surprises. Details on talent appearances and special signings will be made available on the D23 Expo app.

Disney Music Emporium
Over the three-day Ultimate Disney Fan Event, the Disney Music Emporium will feature album signings by artists and award-winning composers. Limited quantities of a wide assortment of music products will be available, including new releases from Marvel, Moana, Beauty and the Beast, and Disneyland attraction picture discs, plus lithographs, Crosley turntables, and posters. For a complete list of talent appearances and album signings, visit http://waltdisneyrecords.com/d23expo/signings.html.

Disney Movie Rewards and Disney Movie Club
Disney fans will be able to experience a unique augmented reality photo booth presented by Disney Movie Rewards. Fans will be able to earn mystery points which can be used for great rewards like Blu-rays, movie tickets, and exclusive collectibles only available at DisneyMovieRewards.com. Disney Movie Club, the ultimate source for building your Disney movie library, will also be there hosting a special augmented reality gallery. Come by for free giveaways and a special sign up offer just for D23 Expo 2017 attendees.

Disney Family Movies
Stop by the Disney Family Movies booth in Hall C to learn about this fun subscription, video-on-demand service.

Disney Announces Release Dates for Frozen 2 and Live Action Lion King

The Walt Disney Studios has just updated its release schedule—which means it’s time for Disney fans to update their calendars!

Some release dates are simply worth melting for… Frozen 2 has been scheduled to open on November 27, 2019. Development of the sequel to the blockbuster film from Walt Disney Animation Studios was announced in March 2015, with the Oscar®-winning team of directors Chris Buck and Jennifer Lee and producer Peter Del Vecho returning to continue the adventures of the characters fans first fell in love with in 2012.

The Lion King, directed by Jon Favreau, will open in theaters on July 19, 2019. Actor James Earl Jones is reprising the role of Mufasa in the live-action reimagining of the Disney animated classic, and Donald Glover is voicing the adult Simba in the new film. The savanna and its amazing inhabitants will come to photorealistic life through technology that builds upon the innovative filmmaking audiences loved in Favreau’s adaptation of The Jungle Book.

Of course, those aren’t the only opening dates you’re going to want to circle in red. Take a look at this list for 2017 and 2018—and set those calendar alerts. There’s a lot of popcorn in your not-too-distant future, and there’s always room for surprises, too! Stay tuned to D23 for all of the updates about these films, and more to come in the future.

2017

May 5—Marvel Studios’ Guardians of the Galaxy Vol. 2

May 26—Pirates of the Caribbean: Dead Men Tell No Tales

June 16—Cars 3

November 3—Thor: Ragnarok

November 22—Coco

December 15—Star Wars: The Last Jedi

2018

February 16—Black Panther

March 9—A Wrinkle in Time

April 6—Magic Camp

May 4—Avengers: Infinity War

May 25—Untitled Han Solo Star Wars Anthology Film

June 15—The Incredibles 2

July 6—Ant-Man and The Wasp

November 2—Mulan (Live-Action)

November 21—Ralph Breaks the Internet: Wreck-It Ralph 2

December 25—Mary Poppins Returns

Disney Announces Release Dates for Star Wars: Episode IX and Next Indiana Jones Movies

The Walt Disney Company and Lucasfilm announced today two major upcoming release dates.

Star Wars: Episode IX is now set for release on May 24, 2019. Directed by Colin Trevorrow, the film will close out the third Star Wars trilogy.

In addition, the fifth chapter of the Indiana Jones series is now confirmed for a July 10, 2020 release. Both Steven Spielberg, director of every Indiana Jonesfilm, and star Harrison Ford will return.

From StarWars.com

Disney Plans Midnight ‘Star Wars’ Event to Unveil ‘Last Jedi’ Merchandise

Walt Disney Co and major retailers will release the galaxy’s newest “Star Wars” toys at a September 1st midnight event ahead of the holiday debut of the next film in the saga, “The Last Jedi,” company executives told Reuters.

The marketing push called “Force Friday II” is a sequel to an event Disney used to build buzz for merchandise tied to the 2015 movie “The Force Awakens.”

Star Wars products were a big contributor to the financial success of the series reboot. BB-8 droids, lightsabers and other playthings made “Star Wars” the U.S. toy industry’s top-selling property for 2015 and 2016, with $1.5 billion in sales over the two years, research firm NPD said.

Hasbro Inc cited “Star Wars” sales when it reported its biggest quarterly revenue rise in nearly five years for the December 2015 quarter. Mattel Inc also posted a surprise rise in sales for the same period with help from “Star Wars”-based Hot Wheels toys. And at Disney, licensing income from “Force Awakens” merchandise drove record quarterly operating income in the consumer products unit.

Force Friday II will begin just after midnight on September 1st. Lego, Hasbro and others will release the first toys, apparel, books and other products tied to “The Last Jedi,” both online and in stores at retailers including Wal-Mart Stores Inc, Target, Toys R Us, Kohl’s, Amazon.com Inc and Disney Stores.

Disney will incorporate new technology to its “Last Jedi” products like it did with the popular BB-8 droid, said James Pitaro, chairman of Disney Consumer Products and Interactive Media. New products will feature returning characters such as Rey and Finn, plus new ones, and will span a broad range of categories for male and female fans, he said.

“One of our top priorities is to expand the audience,” Pitaro said.

“The Last Jedi,” the eighth installment in the “Star Wars” movie saga that began in 1977, debuts in theaters Dec. 15. Toys typically hit shelves closer to a movie’s release, around four to six weeks in advance.

At the 2015 Force Friday, fans dressed as Stormtroopers and Jedi waited in line for hours ahead of the midnight store openings.

“There was a certain mania that took over,” said Marty Brochstein, a senior vice president at the International Licensing Industry Merchandisers’ Association. The excitement around “Star Wars” in 2015 was unique because it had been so long since the last film, Brochstein said.

“It would be unfair to expect the same kind of volume generated this time around by consumer products,” he said, adding it was too early to assess demand.

Pitaro said Disney continues to see “very, very healthy sales” of “Star Wars” merchandise. “We have a lot of confidence we will continue in that direction,” he said.

Disney bought “Star Wars” producer Lucasfilm in 2012 for $4 billion and reintroduced the franchise with “Force Awakens.” That movie became the third-highest grossing ever, selling $2 billion worth of tickets worldwide. Disney also released “Star Wars” spinoff “Rogue One” in 2016.

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