Why Olaf’s Frozen Adventure is Really Being Removed from Coco Screenings

Olaf’s Frozen Adventure, one of Disney’s less lauded short films, will soon be leaving theaters after screening in front of Pixar’s Coco, the animated film inspired by Mexico’s Day of the Dead. Yet while some have suggested it’s a direct response to poor audience reactions, EW has learned that isn’t the case.

Olaf’s Frozen Adventure was always promoted and scheduled as a limited run, EW has confirmed, with its theatrical play slated to conclude next week, as has recently been reported.

Mashable was the first to report that Olaf’s Frozen Adventure would end its theatrical run Dec. 8. The outlet reported that Disney had “directed theaters … to remove the deeply unpopular 22-minute Frozen short” from future screenings.

In addition, a user on Reddit, identifying as a movie theater worker, claimed to have received a note from Disney regarding the decision. “Please note that the run of Olaf’s Frozen Adventure playing before Coco will end after 12/7,” the alleged note stated. “Starting on Friday 12/8 no more Olaf shorts should be up on screen. With the extra 22 minutes of running time back, we would appreciate if you could get in an extra show if possible.”

In light of the information provided to EW, the alleged note appears to be more of a reminder and less of a notification of removal. “This was always promoted as a limited run so it’s not really a story — the end of our Olaf theatrical play is coming next week,” a Disneyrepresentative told EW. “All our ads and messaging called it as such.”

Featuring the return of Olaf (voiced by Josh Gad), the short — which is the first from Walt Disney Animation to be screened in front of a Pixar film — sees the snowman from Frozenon a search for holiday traditions for Anna (Kristen Bell) and Elsa (Idina Menzel). While most Pixar shorts run around 10 minutes, this Disney Animation work runs for more than 20 minutes.

Mashable called the pairing of Olaf’s Frozen Adventure with Coco, which received glowing reviews and recently won Best Animated Film from the New York Film Critics Circle, “culturally tone-deaf.” Other critics have echoed the sentiment.

“We are creatures of habit, and Olaf’s Frozen Adventure eventually feels like the grinning house guest who won’t leave, even though the party was supposed to clear out long ago,” reported The Washington Post. “As each successive song in the four-tune reel cues up, moviegoers’ reactions can be heard to switch from laughing irritation to growing mockery to outright anger.”

From MSN/Entertainment Weekly

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Disney to Direct Theaters to Remove Frozen Featurette Next Week

Olaf’s Frozen Adventure has been put on ice.

Disney has directed theaters running Coco, Pixar’s latest, to remove the deeply unpopular 22-minute Frozen short that plays in front of each screening. The removal goes into effect on Dec. 8, sources familiar with the matter confirmed to Mashable.

The request from Disney also asks that theaters use the newly freed-up time to hold extra screenings of Coco each day.

Pixar movies generally open with a completely unrelated short film, usually running no more than 10 minutes. Olaf changed the game somewhat, between its length and its reliance on a Disney Animation Studios hit (Pixar’s shorts are generally homegrown).

The Frozen short has been especially problematic for a number of reasons. Length is the biggest issue, of course, since the actual movie doesn’t start until 40 minutes after the advertised time, between trailers, ads, and Olaf. That’s a lot of extra sitting around for an audience comprised primarily of kids expecting a story about music and family, set against the backdrop of Mexico’s Dia de los Muertos.

Some have also accused Disney of shameless self-promotion, for swapping in what is seen as an ad for Frozen 2 — which is out in Nov. 2019 — where there would usually be a Pixar creation. As Mashable’s Brittany Levine wrote last week, Olaf’s Frozen Adventure “felt like Disney was spitting in my popcorn for 21 minutes.”

From Mashable

Walt Disney Animation Studios and Pixar Animation Studios Announce Panels for D23 Expo

The creative minds behind your favorite animated films are back at D23 Expo for a weekend full of amazing announcements, presentations, displays, and giveaways.

You can find Pixar Animation Studios and Walt Disney Animation Studios on the show floor all weekend long in one amazingly animated booth, featuring artist demonstrations, autograph signings with top filmmakers, fan giveaways, and unbelievable interactive displays celebrating the latest films, including Cars 3, Coco, Olaf’s Frozen Adventure, and Ralph Breaks the Internet: Wreck-It Ralph 2.

And of course, both studios will take the stage throughout the weekend in several can’t-miss panels:

John Lasseter at Expo

Friday, July 14

Pixar and Walt Disney Animation Studios: The Upcoming Films, Hosted by John Lasseter (2:30 p.m., Hall D23) –– Join host John Lasseter, chief creative officer of Pixar and Walt Disney Animation Studios, as he presents Pixar and Walt Disney Animation Studios: The Upcoming Films. Watch never-before-seen footage from Pixar’s upcoming feature Coco and Walt Disney Animation’s Ralph Breaks the Internet: Wreck-It Ralph 2, and be prepared for surprise announcements, musical performances, and appearances by star voice talent. Cell phones, cameras, and all recording devices will be checked for this presentation.

Disney Princesses at Expo

Saturday, July 15

The Power of the Princess (10:30 a.m., Stage 28) –– Join hosts Walt Disney Animation Studios animators Amy Smeed and Kira Lehtomaki as the voice actresses behind some of your favorite Disney heroines––Jodi Benson (Ariel), Ming-Na Wen (Mulan), Anika Noni Rose (Tiana), and Auli‘i Cravalho (Moana)––take the stage to share stories from the sound booth and beyond.

Creating the Worlds in Pixar’s Universe (12:15 p.m., Stage 28) –– Pixar production designers and artists will literally take guests behind the scenes on a visual tour of the amazing worlds created in Pixar films––from oceans and outer space, to mountain tops and “monstropolises.”

Olaf’s Frozen Adventure: A Sneak Peek at the New Frozen Short Film (2:30 p.m., Stage 28) –– Be among the first to see exclusive and behind-the-scenes footage from Walt Disney Animation Studios’ newest Frozen holiday short film event, the highly anticipated Olaf’s Frozen Adventure. The film, which features the talents of the original Frozen cast, as well as brand-new songs, is directed by the Emmy®-winning team Stevie Wermers-Skelton and Kevin Deters (Prep & Landing) and produced by Oscar®-winning producer Roy Conli (Big Hero 6, Tangled).

The Evolution of Pixar’s Characters (6 p.m., Stage 28) –– Pixar characters are full of personality––from the waves in their hair to the shoes on their feet. Join some of the legendary Pixar artists behind its most memorable characters as they share what it’s like to draw these loveable characters to life.

Bambi

Sunday, July 16

Bambi’s 75th Anniversary (11:30 a.m., Walt Disney Archives Stage) –– Celebrate the 75th anniversary and Walt Disney Signature Collection release of Bambi with personal stories from the voice cast, anecdotes behind the making of this film and its exquisite hand-drawn artwork, and much, much more.