Starting next month, Walt Disney World guests will no longer be able to buy Genie+ ahead of their visits, the company announced today.
In the announcement, Disney stated that beginning June 8, the service will only be available for purchase for guests on the day of visit via the My Disney Experience app. It was previously offered for pre-purchase as a park ticket add-on.
Guests who have already made an advance purchase of Genie+ for 2022 dates will not be affected.
In the announcement made on the Disney Parks Blog the Disney said –
We’re focused on delivering the best possible guest experience, and this adjustment will help manage the incredibly strong demand our guests have shown for Disney Genie+.
Why is Disney doing this? Your guess is as good as anyone’s, because Disney has not officially stated why.
There is speculation though from Disney observers.
One possible reason could be that this update raises the possibility of Disney offering variable date-based pricing for Genie+ and giving them more flexibility in managing sales of the Genie+ service. Though from a practical standpoint, having advance sale does not preclude this, though by not having advanced sales, Disney does have more flexibility of when having to decide on any variable pricing.
It was noted that a notable change in language today indicates that Genie+ is “subject to availability.” Limiting sales of Genie+ would give Disney help with improving attraction availability for those guests who purchase Genie+.
Some Disney observers have heard that Disney has been exploring the possibility of offering discounted Genie+ to some categories of guests. Annual Passholders and Disney Vacation Members have been a couple of groups who have felt that they should have some level of Genie+ included with their pass, or at least offered at a discount.